A. Information You Provide

When you shop, create an account, or contact us, we may collect:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (securely processed; we do not store full card numbers)
• Prescription details (SPH, CYL, AXIS, ADD, PD, etc.)
• Uploaded files (prescription photos or documents)
• Order notes or messages

B. Information Collected Automatically

We automatically collect certain technical data, such as:

• IP address
• Device and browser type
• Pages viewed
• Time spent on site
• Purchase and browsing behavior

C. Prescription Information

Prescription information is treated with heightened confidentiality. While eyewear prescriptions are not regulated under HIPAA, we apply medical-grade care to protect them.

We use your information to:

• Process and fulfill your order
• Verify your prescription
• Craft custom lenses in our Texas lab
• Provide customer support
• Improve website performance and design
• Process HSA/FSA payments
• Prevent fraud or unauthorized activity
• Send order updates and account notices

We do not sell your personal or prescription information.

We share your information only with trusted partners who help operate our business, including:

• Payment processors
• Shipping carriers
• Our optical lab partners
• Email and SMS service providers
• Analytics and advertising platforms (if opted in)
• Shopify, as our hosting and checkout provider

Partners are required to protect your data and use it only for the services they provide.

We use cookies and similar technologies to:

• Improve site performance
• Remember your cart
• Enable secure checkout
• Measure site analytics
• Personalize content or ads (with consent)

You may disable cookies in your browser, but some features may not function properly.

We use industry-standard security measures, including encrypted checkout, secure data storage, and restricted access to prescription information.

You may request to:

• Access your personal information
• Update or correct your information
• Delete your information (unless legally required to retain it)
• Opt out of marketing communications
• Request a copy of your stored information

Marketing emails or texts are sent only if you opt in. You may unsubscribe at any time. Transactional emails (order confirmations and updates) cannot be unsubscribed.

For HSA/FSA purchases, we retain necessary purchase information to meet compliance requirements. Refunds must be returned to the original HSA/FSA card, per IRS rules.

We retain:

• Order records as required for tax, warranty, and legal purposes
• Prescription records for up to 5 years unless deletion is requested
• Marketing preferences until you unsubscribe

We do not knowingly collect information from children under 13. Parents may request deletion of such data.

We may update this Privacy Policy as needed. Changes will be posted on this page with an updated date.

If you have questions about this Privacy Policy or your data, our concierge support team is here to help.